Google and YouTube Advertising
Our Google and YouTube ads service is great for businesses that want to advertise on the most popular search engine and generate leads and customers. With Google advertising, your business will be prominent on search results when consumers are looking for your products and services. We take ads to the next level by professionally creating the campaigns, providing continual management and reporting, offering expert recommendations, and more!
Campaign Setup
During the campaign setup process, we create your strategy and conduct research on keywords and the competition. We also set up your account, including conversion tracking, and reporting.
The next step is to set up the campaign and configure the bidding, budgeting, and other elements such as location targeting. As we run ads, we conduct testing to see which ads generate the best results.
Monthly Management
To ensure that your ads run as effectively as possible continuously, we manage your ad account each month and optimize and enhance it as needed.
Account data such as click through rate, cost per click, landing page conversions, and leads are tracked. We aim to increase your click through rate and decrease cost per conversion and cost per click, as much as possible, while also maintaining a high level of lead quality. We implement intelligent budget and bid management, optimize keywords, and manage the account quality score.
Testing is an ongoing process and new ads are created as needed. We scale your ad campaigns as necessary and set up remarketing, which retargets potential customers who have shown interest in the past.
Reporting
We understand that transparency is important. Hence, you will get a report sent to your inbox each month that provides information on how your campaigns are performing.
Investment
The investment for doing Google ads campaigns includes the cost of ad spend (which you pay to Google) and the monthly retainer for managing the campaigns (which you pay to our agency).
Certain types of software may need to be used and paid for when doing campaigns, such as call tracking software.
Before running ads, you may need to have a marketing funnel (system) created. This may include components such as a landing page and email sequence. If this is the case, you may need to pay for the platforms for these tools as well.
How Google Ads Work Together with Landing Pages and Email Sequences
Marketing Funnels
With a marketing funnel system, visitors are taken (funneled) through steps that have them go from being visitors to being customers. How your funnel is set up depends on your business type and goals. Below is a general example of how a funnel may be set up.
1) Usually, the funnel system starts with an advertisement from your business. It can provide an offer, such as a free guide.
2) The advertisement may direct the visitor to a page on your website or to a landing page. On the page, the visitor can fill out a form to redeem the offer and / or to get in touch with you. On the form, the visitor usually fills out fields such as their name, email, and phone number.
3) After filling out the form, the visitor is directed to a thank-you page. On this page, you may optionally have them book an appointment / consultation or ask them some qualifying questions.
With Google advertising, you can also create call ads. With these types of ads, the visitor can call you directly from an ad without even going to a landing page.
Email Sequences
The offer redeemed by the visitor from opting into the lead form can be emailed to the address that they had imputed into the form.
Once a visitor opts into a lead form, such as to redeem an offer or get in touch with you, you can be notified of the new lead. The lead can also get an email notification. After this, they can be sent a series of emails on different days. This is referred to as an email sequence. Through this sequence, they can learn more about your business and what you offer. The goal is to convert them into a customer.