Landing Pages
Landing pages are pages that visitors land on, often after they are directed there by an advertisement. When a visitor opts into the lead form that is on the landing page, they become a lead and they will be directed to a thank-you page. We create landing pages with elements that are designed to maximize conversions.
Email Sequences
When a visitor inputs their information into the lead form on the landing page (usually entering their name, email, and phone number), we send them an email automatically. This email may deliver an offer that you made on the landing page or in an advertisement. After this, additional emails are sent out automatically on various days. This is called an email sequence. The sequence helps to keep your business top of mind to leads and lets them learn additional information about your business and what you offer. The goal is to convert them into customers.
Our email sequence service includes:
1) Setting up the email list
2) Content research
3) Composing the email content
4) Composing email titles that attract clicks
5) Editing of the written content
6) Proofreading of the written content
7) Setting up of emails on your email platform
When we build a marketing funnel (system) for you, we configure your landing page and email system to work together. The funnel build for your marketing campaign will act as the main lead generation system for your business. Below, we discuss how a marketing funnel takes a visitor from being a browser to being a customer.
Marketing Funnels
Together, the system that converts visitors into customers, including the landing page and email sequence, is called a marketing or sales funnel. This is because it funnels visitors through a process that starts with them being visitors, then leads, then customers. Through this process, the visitor generally goes through several stages, including the following:
Awareness
The customer journey begins with the awareness stage in which the potential customer is aware that they want a solution to something that a product or service can provide. They may research their options and, in the process, become aware of your company and what it offers. They may also become aware of your company in other ways, such as through an advertisement.
Interest
Once you have the visitor’s attention, it’s important to provide them with valuable information for gaining their interest and for building trust and authority. One of the ways to do this is to make them an offer on a landing page and then emailing what you offered to them once they have opted into your lead form on the page. After this, you can send them an email sequence. To get them familiar with your company, you can provide potential customers with information through materials such as blogs, videos, reports, checklists, white papers, and e-books.
Consideration
In the consideration stage, the potential customer may collect more information needed for making a purchase decision and considers their options. It’s important for your company to provide them with as much information as possible for making a decision and to make the information easily accessible. Clearly state the features and benefits of the products and services you offer. Also, provide them with information that helps them make a buying decision such as testimonials, reviews, case studies, demos, or webinars.
Purchase
In the purchase stage, the potential customer is prepared to decide which company to do business with. At this stage, you can increase your chances of being chosen by having great customer service, case studies, testimonials, and reviews. You can also offer a free trial, consultation, or coupon.
Loyalty
By offering a good customer experience and great products and services, your customers are likely to buy from you again and again and recommend you to people they know.